Having multiple versions of your logo can help uplevel your brand and keep your brand looking consistent across all platforms and media. Having various logos makes sure your branding is flexible and you won’t have to squish or stretch your logo to fit…

Trying to decide whether to hire a designer or go the DIY route? There are advantages to both options, and there’s ultimately no right or wrong answer, it just comes down to personal choice. If you’re wondering whether to invest in a designer or DIY, I want to give you a few things to consider to help you make the decision…

Fonts play a big role in your visual branding. It’s important to use fonts that reflect your business and convey the right message. Typography (which includes your fonts) has the power to do this…

Every once in a while, I get inquiries from new business owners who say they ‘just need a logo’. While a logo is an important element of your visual brand, there are more pieces that work together to build a cohesive brand. This is why as a brand designer, I don’t offer logo design on it’s own. To build a strong, trustworthy brand, you need a brand identity…

Your marketing materials are an opportunity to build consistency in your brand and communicate your message. Everything from a course workbook to a welcome packet should be clear and on brand to keep your business looking polished and professional. Before jumping into design, there’s a few simple questions you can answer to get clear on the purpose of what you’re creating…

Even though you aren’t a designer, you know good design when you see it. So why is it so hard to replicate? The best way to make your DIY designs feel more put together and polished is to keep it simple. Here are three ways to elevate your DIY design…

If you’re anything like me, you want details and what to expect before investing in your business. If you’re considering working with a website designer, here’s a look at what you can expect with my process…

Keeping your visual brand consistent through all of the platforms you’re using helps create trust and consistency. Here are some tips on designing graphics that look professional, polished, and create a cohesive feed…

Building a cohesive color palette can be overwhelming because there are so many directions you can go. In this post, I’m going to walk you through the steps you can take to create a color palette you love…

There are tons of talented designers, each with their own aesthetic, process, communication style, and personality. Finding the right designer for you will result in a great experience and results that you’re inspired by…